Consequences of a behavior
The teacher was standing in front of the class giving
lectures. You talk to your friend sitting next to you. And the very next moment
you are thrown out. It can even get worse if the teacher decides – You will not
enter my class until your parent comes and meets me.
Many safe acts are inherently punishing whereas many unsafe
acts are inherently reinforcing. It is the consequence of a behavior that
decides whether the occurrence of the particular behavior is increased or
decreased.
The consequences that drive behavior are can be summarized
into the following four groups.
1) Positive/ negative
Consider the case of two bikers; one Mr. A who wears a
helmet and Mr. B who does not wear a helmet. Person B is happy because he does
not have to suffer from the irritation caused from the use of helmet. Mr. A but
in spite of the irritation has worn the helmet. The attitude of A must be
nurtured. It is not possible to reward A every time he wears a helmet. But it
is possible and easier to penalize B every time he is caught without a helmet.
This negative effect on B will act as a positive driver for A and all other
people who wear helmets.
2) Immediate / in future
In the example given above the punishment is immediate. But
the reward should not be immediate. Reward should always be kept for a future
date. Remember, Mother Teresa did not
get Nobel Peace Prize for some single act of apathy. It was awarded for her
activities through the decades.
The punishment should be for the individual. The reward
should be for the whole team
Monthly department safety performance awards given to
various departments in a company is an excellent example for rewarding the
groups.
3) Certain / uncertain
If you are certain that you will be caught as soon as you
get out of the house in bike without a helmet, won’t you still wear a helmet. People start
using helmets if the checking is made so strict. Certainty of consequence drive
behavior.
4) Severe / moderate
Severity of a consequence is another driving factor that
drives behavior. When will you definitely wear a helmet – If you are caught,
you will be fined Rs 100 or if your driving licence will be blocked for a lifetime
if you are caught on bike without a helmet?
Hope you can bring about changes in your organization by
working on these 4 sets of consequences /attributes.
Good luck.
*The contents of the article are from a lecture I had attended recently. Wish this can turn out to be helpful.
but why is that you think that punishment should be immediate but reward shouldn't?
ReplyDeletePunishment should be immediate - you don't wear a helmet, the police penalize you with a hefty sum. You pay the fine and the next time you sit on your two wheeler you will definitely remember why you had to pay the fine. Hence no more questions to why the punishments should be immediate,, I guess.
DeleteAnd about rewards - Let me tell you with an example, people do good in this life so that they can please their God and go to heaven after death; they are not even sure if there exists something like heaven.But still the reward for those good deeds are tempting. so should be the rewards for the safe behaviour too. The reward should be a motivational.So I think it is better to save it for later. People will keep on doinggood expecting to berewarded some day.